Lead Generation Specialist

Posted by Dan McDade on Jan 7, 2014 9:35:00 AM

Tags: Lead Management, Sales Leads, Marketing ROI, PowerMinute

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How to Double Your Marketing & Sales ROI

In the same way that forensic units use state-of-the-art techniques to solve criminal cold cases, companies can use “business forensic techniques” to get to the bottom of their very own sales cold cases.

Lead Generation Specialist

Posted by Dan McDade on Nov 5, 2013 8:41:00 AM

Tags: Lead Qualification, Increase Sales, Sales Leads, Marketing ROI, PowerMinute

2 Comments

PowerMinute: [Video] Take Sales from Chaos to Kickass

Too often, sales leads are dropped and business isn’t closed. 70-94% of all leads generated are ignored by sales reps because few leads sent to sales are sales-qualified. In all this marketing and sales chaos,..

Lead Generation Specialist
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All Real Salespeople Love Sales Leads (but there is a tiny caveat)

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

All real salespeople love sales leads and..

Lead Generation Specialist

Posted by James Obermayer on Jun 19, 2012 7:16:00 AM

Tags: B2B Marketing, Marketing ROI, Guest Blogs

1 Comment

Predicting Sales Results from a Group of Inquiries

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Last month we tackled the issue of How many..

Measuring B2B Lead Gen Spend: Cost-Per-Lead Fallacy (3 of 3)

The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..