ViewPoint Blog

Exploring issues related to B2B sales, marketing & lead generation.

Lead Generation Specialist

Posted by Dan McDade on Mar 22, 2018 2:12:02 PM


What is Value Selling and How to Generate Leads in Companies that Buy Value


Lead Generation Specialist

Posted by James Obermayer on Mar 19, 2018 5:04:12 PM


Why Marketing Management Must Master Deep Digital Analytics

“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”

Lead Generation Specialist

Posted by Dan McDade on Mar 7, 2018 4:41:28 PM


Listen more, talk less … and drive more revenue


Lead Generation Specialist

Posted by Dan McDade on Feb 28, 2018 6:16:41 PM


Who We Serve. Why it Matters.


I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves.

Lead Generation Specialist

Posted by Dan McDade on Feb 23, 2018 3:07:22 PM


What's it take to generate leads that fuel your forecast?

Before addressing that question, let me ask another.

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
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