ViewPoint Blog

Exploring issues related to B2B sales, marketing & lead generation.

Lead Generation Specialist

Posted by Dan McDade on Sep 29, 2016 9:48:18 AM

Tags: Database Marketing

0 Comments

Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!

When evaluating the value of your database(s), is there a better, more effective alternative to either contacting all prospects in the databases or throwing them all out and starting over? Yes! You can save a lot of..

Lead Generation Specialist

Posted by Dan McDade on Sep 21, 2016 10:15:00 AM

Tags: Marketing & Sales Alignment

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Three “Lies” That Plague B2B Businesses Today (Part Three of Three)

 

The Three “Lies” That Plague B2B Businesses Today Are: 

  1. Cold calling is dead.
  2. 57 – 90% of the buying process is complete before a sales rep needs to get involved.
  3. Marketing and sales are aligned 

Do you agree..

Lead Generation Specialist

Posted by Dan McDade on Sep 13, 2016 11:15:00 AM

Tags: B2B Marketing, B2B Sales

0 Comments

Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

  1. Cold calling is dead.
  2. 57 – 90% of the buying process is complete before a sales rep needs to get involved.
  3. Marketing and sales are aligned  

Do you agree these are lies?

Lead Generation Specialist

Posted by Dan McDade on Sep 9, 2016 7:35:00 AM

Tags: B2B Sales, Cold Calling

2 Comments

Three “Lies” That Plague B2B Businesses Today (Part One of Three)

  1. Cold calling is dead.
  2. 57 – 90% of the buying process is complete before a sales rep needs to get involved.
  3. Marketing and sales are aligned 

Do you agree these are lies?

Lead Generation Specialist

Posted by Guest Blogger on Aug 30, 2016 2:30:00 PM

Tags: B2B Telemarketing, Lead Generation, B2B Marketing, Inside Sales

1 Comment

B2B Lead Gen: Can you do it cheaper and better inside?

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade..

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