Lead Generation Specialist

Posted by James Obermayer on Aug 15, 2017 3:40:17 PM

Tags: Sales Process, Increase Sales, Account-Based Marketing

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Four Reasons for Quota Failures

“I ignore the quota,” Theresa the salesperson said. “No one loses their job here if we don’t make the numbers, which are totally unrealistic anyway.” 

Lead Generation Specialist

Posted by Dan McDade on Jun 29, 2017 2:50:40 PM

Tags: Database Marketing, Increase Sales, Marketing ROI, B2B Growth Strategy

1 Comment

5 (doable) ways to drive revenue growth now

Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place.

Lead Generation Specialist

Posted by Dan McDade on Jun 9, 2017 9:41:32 AM

Tags: B2B Telemarketing, B2B Sales, Increase Sales

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales..

Lead Generation Specialist
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We're entering the era of accountability in sales and marketing

What's the difference between the status quo--and the era of accountability? I recently chatted with Jonathan Farrington of Top Sales world about the transition from finger pointing to collaboration between sales and..

Lead Generation Specialist

Posted by Dan McDade on Apr 28, 2017 12:06:55 PM

Tags: Lead Generation, B2B Sales, Increase Sales, Sales Leads

2 Comments

Marketers: Are You Preparing to Take the Summer Off?

An embolism is a blockage caused by one or more bubbles of air in the circulatory system. These bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure.

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..