Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the..
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the..
Conventional wisdom—that something called a “lead” can and should be had at consistently lower price points where it will still deliver value—is at the root of a host of sales and marketing problems and deserves a..
The difference between surviving and thriving in today’s competitive marketplace is often determined by finding untapped revenue sources in lead management processes.
Two encouraging lead generation trends were reported in a July 16 blog by Barry Trailer, managing partner at CSO Insights, in which he announced the availability of CSO Insight’s 2010 Lead Generation Optimization Report..
If you want to stir emotion in a marketing VP, bring up the subject of lead follow up. Few subjects can rile like that one. Leads that are discounted, not accepted or simply ignored can cause otherwise cool-headed..
Posted by Jim Lenskold on Aug 8, 2011 1:33:00 PM
Tags: Lead Generation, Inbound Marketing, Marketing ROI