More
Than Cold Calls

Account-based marketing is part of our DNA 

Account-based marketing is a strategic approach marketers use to support a defined universe of accounts and named accounts. It also includes support for the post-sale customer lifecycle using marketing's toolkit to contribute to the overall customer experience. ABM provides guidance on how to deliver the insights, goal setting, strategy and planning, integrated marketing execution, and sales alignment required to support growth, retention, and loyalty objectives. It also provides guidance on how to measure marketing's impact beyond demand creation within defined groups of prospects and customer accounts. ABM helps to evolve the role of marketing to reflect a stronger alignment with sales objectives and customer needs to deliver better execution and revenue outcomes.

The account-based marketing (ABM) approach applies time-tested B2B marketing and sales principles to the challenge of selling to businesses by targeting company accounts rather than individual sales leads. ABM creates hyper-personalized interactions far more specific and relevant than traditional marketing that enable sales and marketing teams to land more accounts and expand existing ones, even in the most complex sales environments.