In the same way that forensic units use state-of-the-art techniques to solve criminal cold cases, companies can use “business forensic techniques” to get to the bottom of their very own sales cold cases.

In other words, every company with a pulse has mounds of cold cases in the form of lightly-worked and unworked leads. In an optimized salesforce, certain forensic practices that identify and deal with these unworked leads should become standard.

What are the top 3 “cold case” forensic techniques? Find out in this week’s PowerMinute.

PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.

By Dan McDade