Lead Generation Specialist

Posted by Dan McDade on Feb 25, 2014 8:23:00 AM

Tags: Marketing Strategy, Lead Qualification, PowerMinute

1 Comment

How to Ensure Your Sales Appointments Aren't Just Appearances

In “Wampeters, Foma & Granfalloons”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today?

Lead Generation Specialist

Posted by Dan McDade on Jan 14, 2014 9:24:00 AM

Tags: B2B Marketing, Inbound Marketing, PowerMinute

2 Comments

How to Diagnose if Inbounditis is Killing Your Sales Pipeline

A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole..

Lead Generation Specialist

Posted by Dan McDade on Jan 7, 2014 9:35:00 AM

Tags: Lead Management, Sales Leads, Marketing ROI, PowerMinute

1 Comment

How to Double Your Marketing & Sales ROI

In the same way that forensic units use state-of-the-art techniques to solve criminal cold cases, companies can use “business forensic techniques” to get to the bottom of their very own sales cold cases.

Lead Generation Specialist

Posted by Dan McDade on Nov 21, 2013 7:47:00 AM

Tags: B2B Marketing, Cost Per Lead, PowerMinute

4 Comments

PowerMinute: [Video] Why Measuring Success on Cost Per Lead is a Huge Mistake

Do you measure success on the basis of your cost per lead (CPL)?

If so, you might want to think again. Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for..

Lead Generation Specialist

Posted by Dan McDade on Nov 5, 2013 8:41:00 AM

Tags: Lead Qualification, Increase Sales, Sales Leads, Marketing ROI, PowerMinute

2 Comments

PowerMinute: [Video] Take Sales from Chaos to Kickass

Too often, sales leads are dropped and business isn’t closed. 70-94% of all leads generated are ignored by sales reps because few leads sent to sales are sales-qualified. In all this marketing and sales chaos,..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..