There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.:
“In 2003, Bev Burgess, SVP ITSMA Europe, was the host of a..
There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.:
“In 2003, Bev Burgess, SVP ITSMA Europe, was the host of a..
The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. It’s the new B2B imperative that marketers take full responsibility for the..
This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections.
A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. More so because an improper strategy can make..
Marketing buzzwords: they are bandied about in boardrooms, memos, emails and meetings every day. While many of them are useful, many more of them have been so drastically overused that they are now devoid of..
Posted by Dan McDade on Aug 18, 2016 11:01:00 AM
Tags: B2B Marketing, Marketing Strategy, Account-Based Marketing