Lead Generation Specialist

Posted by Dan McDade on Aug 2, 2017 3:28:25 PM

Tags: Cost Per Lead, Lead Nurturing, Marketing ROI, Close Rate

2 Comments

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads that should be closed by sales.

Lead Generation Specialist

Posted by Dan McDade on Jun 8, 2017 1:41:49 PM

Tags: Cost Per Lead, Close Rate, Marketing ROI Calculator

0 Comments

PointClear Blog Named to Top 50 by Top Sales World

 

For the 5th year running, Top Sales World has announced their Top 50 Sales & Marketing Blogs. Also for the 5th year in a row, PointClear has been among the blogs recognized by TSW.

Lead Generation Specialist

Posted by Dan McDade on May 23, 2017 5:40:21 PM

Tags: Cost Per Lead, Lead Management, Lead Qualification

1 Comment

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%.

Lead Generation Specialist

Posted by Dan McDade on May 11, 2017 4:59:09 PM

Tags: Cost Per Lead, Lead Generation, Sales Leads, White Papers

3 Comments

Sales Lead Generation: Saving Money – Killing Performance

PointClear was recently given a verbal approval for a pilot program by the SVP of Sales for a technology solutions provider. He liked us. Trusted us. Told us we had the deal. Then we got turned over to sales..

Lead Generation Specialist

Posted by Dan McDade on Aug 11, 2016 11:30:00 AM

Tags: Lead Generation, Cost Per Lead

1 Comment

Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

Shifting to Outcome-based Accountability and Revenue Metrics

While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

What is a Lead Generation Company?

You probably receive countless calls or emails from lead generation companies promising you a full pipeline of qualified..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..