The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads that should be closed by sales.
For the 5th year running, Top Sales World has announced their Top 50 Sales & Marketing Blogs. Also for the 5th year in a row, PointClear has been among the blogs recognized by TSW.
PointClear was recently given a verbal approval for a pilot program by the SVP of Sales for a technology solutions provider. He liked us. Trusted us. Told us we had the deal. Then we got turned over to sales operations..
While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how marketing..