Lead Generation Specialist

Posted by Dan McDade on Jan 18, 2010 2:27:00 PM

Tags: Lead Generation, Prospect Development, Marketing ROI

1 Comment

Selling Power: Qualified Leads Help One IT Services Provider Grow

Of course we're biased here at PointClear, but we're proud of an article recently published in Selling Power magazine. Called Lists, Leads, and a Ladder to Success, the article details long-term PointClear client..

Lead Generation Specialist

Posted by Mike Rogers on Jan 11, 2010 1:23:00 PM

Tags: Lead Generation, Marketing ROI

1 Comment

Microsoft Partner Fills Forecast with PointClear Sales Leads

Post by guest blogger Mike Rogers, Director of Business Development, Customer Effective about PointClear sales leads.

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How Much Leads Cost


I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..