The age-old issue of how Sales and Marketing work together (or not) is still on the table. While everyone agrees the two organizations must be in sync to meet revenue goals and scale, the finger pointing continues...
The age-old issue of how Sales and Marketing work together (or not) is still on the table. While everyone agrees the two organizations must be in sync to meet revenue goals and scale, the finger pointing continues...
Tags: Lead Generation, Marketing & Sales Alignment, Sales Process, Lead Nurturing, Outbound Marketing
When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating..
Walk out of your office and ask the first three marketers and the first three sales executives you encounter one question:
I suspect that you will get 6 almost entirely different answers to..
How well are your B2B organization’s sales and marketing behaviors, practices, and processes reliably and sustainably producing required outcomes? Are you mired in chaos, spending lots of time getting little done?..
How much should a lead cost?
Posted by Dan McDade on Nov 17, 2017 12:31:26 PM
Tags: Marketing & Sales Alignment