Lead Generation Specialist

Posted by Dan McDade on Nov 8, 2017 1:53:25 PM

Tags: Lead Generation, Lead Nurturing

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6 Things Good Lead Generation Companies Do Right (That You May Be Doing Wrong)

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or..

Lead Generation Specialist

Posted by Dan McDade on Aug 9, 2017 10:03:21 AM

Tags: Lead Generation, B2B Marketing, Lead Nurturing

4 Comments

Two Truths and a Lie

Several years ago, I was in Las Vegas with friends and we always went for at least one meal at our favorite restaurant because they have great steaks and a great bar.

Lead Generation Specialist

Posted by Dan McDade on Jul 19, 2017 1:51:01 PM

Tags: Lead Generation, Sales Process, B2B Sales, Lead Nurturing, Lead Management

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Embarking on a sales lead generation project: What could go wrong?

“What could derail this project?” a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing..

Lead Generation Specialist
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Looking to enhance sales lead performance? Put process before technology.

When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move  "technology" to the bottom your to-do list.  Technology is great at automating..

Lead Generation Specialist

Posted by Dan McDade on May 11, 2017 4:59:09 PM

Tags: Lead Generation, Cost Per Lead, Sales Leads, White Papers

3 Comments

Sales Lead Generation: Saving Money – Killing Performance

PointClear was recently given a verbal approval for a pilot program by the SVP of Sales for a technology solutions provider. He liked us. Trusted us. Told us we had the deal. Then we got turned over to sales..

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What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

How Much Do Your Leads Cost?

Understand the price you are paying for your leads and then optimize.

Document the cost per lead is the fourth of 7 Truths..

What is a Lead Generation Company?

You probably receive countless calls or emails from lead generation companies promising you a full pipeline of qualified..

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..