Lead Generation Specialist

Posted by James Obermayer on Nov 7, 2018 4:48:06 PM

Tags: Lead Generation, Marketing ROI

2 Comments

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

 

Lead Generation Specialist
3 Comments

How to Blow $100,000 on a Lead Generation Campaign

 

Lead Generation Specialist

Posted by Dan McDade on Nov 8, 2017 1:53:25 PM

Tags: Lead Generation, Lead Nurturing

0 Comments

6 Things Good Lead Generation Companies Do Right (That You May Be Doing Wrong)

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or..

Lead Generation Specialist

Posted by Dan McDade on Aug 9, 2017 10:03:21 AM

Tags: Lead Generation, B2B Marketing, Lead Nurturing

4 Comments

Two Truths and a Lie

Several years ago, I was in Las Vegas with friends and we always went for at least one meal at our favorite restaurant because they have great steaks and a great bar.

Lead Generation Specialist

Posted by Dan McDade on Jul 19, 2017 1:51:01 PM

Tags: Lead Generation, Sales Process, B2B Sales, Lead Nurturing, Lead Management

2 Comments

Embarking on a sales lead generation project: What could go wrong?

“What could derail this project?” a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..