Lead Generation Specialist

Posted by James Obermayer on Jul 12, 2017 12:34:15 PM

Tags: B2B Sales, Sales Training, Guest Blogs, Prospecting Questions

1 Comment

Salespeople Must Accelerate Response or Fail


Lead Generation Specialist

Posted by James Obermayer on May 5, 2017 10:06:59 AM

Tags: Sales Process, B2B Sales, Guest Blogs


Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

Why it’s Important:

Lead Generation Specialist

Posted by James Obermayer on Jul 26, 2016 3:36:35 PM

Tags: Guest Blogs

1 Comment

How to Avoid Wasting 75% of Your Marketing Spend

Most companies admit to generating only a 10-25% follow-up of their sales inquiries. With so little follow-up, they’re reaching, on average, only 25% of available buyers. This means that 75% of the marketing dollars..

Lead Generation Specialist

Posted by Dan McDade on Jan 15, 2016 11:00:00 AM

Tags: Guest Blogs


There is Little Social in Social Selling

As part of our most recent PowerOpinions series, I asked Anthony Iannarino to look back at 2015 and look forward at 2016. As usual, he had a lot to say and I agree with all of it so I decided to share his thoughts in..

Lead Generation Specialist

Posted by Larry Alton on Oct 22, 2014 12:04:00 PM

Tags: B2B Marketing, Guest Blogs


Top B2B Marketing Blogs: Key Ingredients

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Why make the distinction? Consider the all American apple pie. Such an iconic..

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How Much Leads Cost


I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is..