Most companies admit to generating only a 10-25% follow-up of their sales inquiries. With so little follow-up, they’re reaching, on average, only 25% of available buyers. This means that 75% of the marketing dollars..
As part of our most recent PowerOpinions series, I asked Anthony Iannarino to look back at 2015 and look forward at 2016. As usual, he had a lot to say and I agree with all of it so I decided to share his thoughts in..
What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Why make the distinction? Consider the all American apple pie. Such an iconic..
I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..
Healthcare Case Study
Addressing Lead Generation Pains in the Healthcare Industry
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.