Why it’s Important:
Most companies admit to generating only a 10-25% follow-up of their sales inquiries. With so little follow-up, they’re reaching, on average, only 25% of available buyers. This means that 75% of the marketing dollars..
As part of our most recent PowerOpinions series, I asked Anthony Iannarino to look back at 2015 and look forward at 2016. As usual, he had a lot to say and I agree with all of it so I decided to share his thoughts in..
What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Why make the distinction? Consider the all American apple pie. Such an iconic..
Posted by James Obermayer on Jul 12, 2017 12:34:15 PM
Tags: B2B Sales, Sales Training, Guest Blogs, Prospecting Questions