Posted by Dan McDade on Aug 2, 2017 3:28:25 PM
Tags: Lead Nurturing, Cost Per Lead, Marketing ROI, Close Rate
The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads that should be closed by sales.
Posted by Dan McDade on Jun 29, 2017 2:50:40 PM
Tags: Database Marketing, Increase Sales, Marketing ROI, B2B Growth Strategy
Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place.
The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men, and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to..
Posted by Dan McDade on Feb 12, 2015 8:30:00 AM
Tags: Marketing ROI, PowerViews, Social Media
On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t..
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by James Obermayer on Nov 7, 2018 4:48:06 PM
Tags: Lead Generation, Marketing ROI