Lead Generation Specialist

Posted by James Obermayer on Nov 7, 2018 4:48:06 PM

Tags: Lead Generation, Marketing ROI

2 Comments

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

 

Lead Generation Specialist

Posted by Dan McDade on Aug 2, 2017 3:28:25 PM

Tags: Cost Per Lead, Lead Nurturing, Marketing ROI, Close Rate

2 Comments

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads that should be closed by sales.

Lead Generation Specialist

Posted by Dan McDade on Jun 29, 2017 2:50:40 PM

Tags: B2B Growth Strategy, Database Marketing, Marketing ROI, Increase Sales

1 Comment

5 (doable) ways to drive revenue growth now

Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place.

Lead Generation Specialist

Posted by James Obermayer on Aug 11, 2015 11:05:00 AM

Tags: Marketing ROI, Marketing & Sales Alignment

0 Comments

Follow the Money: The Primary Responsibility for CMOs

The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men, and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail..

Lead Generation Specialist

Posted by Dan McDade on Feb 12, 2015 8:30:00 AM

Tags: Marketing ROI, PowerViews, Social Media

0 Comments

Why Social Media Doesn't Work [PowerViews LIVE Highlights]

 

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t..

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
Get the Calculator

filter blog posts

  • Search

Top 5 posts

How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

What is a Lead Generation Company?

You probably receive countless calls or emails from lead generation companies promising you a full pipeline of qualified..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..