Lead Generation Specialist

Posted by James Obermayer on Nov 7, 2018 4:48:06 PM

Tags: Lead Generation, Marketing ROI


Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

Lead Generation Specialist

Posted by Dan McDade on Aug 2, 2017 3:28:25 PM

Tags: Lead Nurturing, Cost Per Lead, Marketing ROI, Close Rate


What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads that should be closed by sales.

Lead Generation Specialist

Posted by Dan McDade on Jun 29, 2017 2:50:40 PM

Tags: Database Marketing, Increase Sales, Marketing ROI, B2B Growth Strategy

1 Comment

5 (doable) ways to drive revenue growth now

Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place.

Lead Generation Specialist

Posted by James Obermayer on Aug 11, 2015 11:05:00 AM

Tags: Marketing & Sales Alignment, Marketing ROI


Follow the Money: The Primary Responsibility for CMOs

The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men, and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to..

Lead Generation Specialist

Posted by Dan McDade on Feb 12, 2015 8:30:00 AM

Tags: Marketing ROI, PowerViews, Social Media


Why Social Media Doesn't Work [PowerViews LIVE Highlights]

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t..

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..