Measuring B2B Lead Gen Spend: Cost-Per-Lead Fallacy (2 of 3)

In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization.

In this..

Measuring B2B Lead Gen Spend: Cost-Per-Lead Fallacy (1 of 3)

As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric..

Lead Generation Specialist

Posted by James Obermayer on Mar 13, 2012 8:41:00 AM

Tags: B2B Marketing, Marketing ROI, Guest Blogs

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Don't Worry About Biting Off More Than You Can Chew. Your Mouth is Probably a Whole Lot Bigger Than You Think.

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

When it comes to measuring marketing’s ROI..

Lead Generation Specialist

Posted by James Obermayer on Feb 28, 2012 6:49:00 AM

Tags: B2B Marketing, Lead Management, Marketing ROI, Guest Blogs

1 Comment

Confidence is the Feeling You Have Before You Understand the Situation

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

There are many marketing managers blithely..

Lead Generation Specialist

Posted by Chris Selland on Dec 8, 2011 6:28:00 AM

Tags: Marketing ROI, Guest Blogs

1 Comment

The R and the I – What’s Engagement Worth?

Chris Selland is CMO at Terametric, a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris is an experienced technology business development &..

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