Lead Generation Specialist

Posted by James Obermayer on Dec 7, 2017 3:53:58 PM

Tags: B2B Sales

1 Comment

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names, but still imply you’re important to them!

Lead Generation Specialist

Posted by Dan McDade on Nov 20, 2017 1:25:35 PM

Tags: B2B Sales


9 Ways to Crush Your Sales Goals in 2018/Infographic

Delivering a superior sales experience is the best way to increase B2B sales success, and the RAIN Group sales training folks have the statistics to back it up.

Lead Generation Specialist

Posted by Dan McDade on Nov 13, 2017 10:22:37 AM

Tags: B2B Sales


Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

For one client, it takes 9.82 touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs..

Lead Generation Specialist

Posted by James Obermayer on Oct 12, 2017 12:33:53 PM

Tags: B2B Sales


How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

Lead Generation Specialist

Posted by Dan McDade on Oct 6, 2017 11:22:47 AM

Tags: B2B Sales, Lead Nurturing


Dear CEO: Find out how well your team is nurturing its B2B sales leads

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher.

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
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