James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
Some have heard me say in interviews and on..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
Some have heard me say in interviews and on..
Posted by James Obermayer on Aug 27, 2013 7:22:00 AM
Tags: B2B Telemarketing, Lead Generation, Sales Process, B2B Sales, Lead Qualification, Guest Blogs
During a breakfast meeting with Steve last..
Posted by James Obermayer on Jul 23, 2013 7:28:00 AM
Tags: B2B Telemarketing, B2B Sales, Lead Nurturing, Inbound Marketing, Sales Leads, Guest Blogs
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
It’s way ‘old-school’ to try and kick-start..
Posted by James Obermayer on May 21, 2013 8:46:00 AM
Tags: Marketing & Sales Alignment, Sales Process, Marketing Strategy, Guest Blogs
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
How can marketing communications managers..
Posted by Bob Apollo on May 15, 2013 7:13:00 AM
Tags: Sales Process, B2B Sales, Guest Blogs
This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog.
As CEO of UK-based Inflexion-Point Strategy Partners, Bob works with the leadership teams of..
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:
To make your forecast for the new year, look at sales for the coming year in terms of units.
The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by James Obermayer on Sep 10, 2013 9:13:00 AM
Tags: Lead Generation, B2B Marketing, Guest Blogs