My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who..
My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who..
In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If..
By Christopher Hosford, editor-in-chief, HosfordGroup LLC
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and..
As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly..
Posted by James Obermayer on May 20, 2014 8:29:54 AM
Tags: B2B Marketing, Marketing Strategy, Guest Blogs