My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who..
My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who..
Posted by Mike Kamo on Apr 10, 2014 7:26:00 AM
Tags: Sales Process, B2B Sales, Increase Sales, Guest Blogs
In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If..
By Christopher Hosford, editor-in-chief, HosfordGroup LLC
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and..
Posted by James Obermayer on Feb 18, 2014 8:22:00 AM
Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales, Guest Blogs
As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly..
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:
To make your forecast for the new year, look at sales for the coming year in terms of units.
The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by James Obermayer on May 20, 2014 8:29:54 AM
Tags: B2B Marketing, Marketing Strategy, Guest Blogs