James Obermayer, founder of the Sales Lead Management Association, recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth.
James Obermayer, founder of the Sales Lead Management Association, recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth.
“I ignore the quota,” Theresa the salesperson said. “No one loses their job here if we don’t make the numbers, which are totally unrealistic anyway.”
“What could derail this project?” a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing..
Tags: Lead Generation, Marketing & Sales Alignment, Sales Process, Lead Nurturing, Outbound Marketing
When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating best..
Posted by Dan McDade on Sep 11, 2017 5:29:56 PM
Tags: Sales Process, Sales Leads