Lead Generation Specialist

Posted by James Obermayer on Feb 19, 2013 7:29:00 AM

Tags: B2B Marketing, Marketing Strategy, B2B Sales, Increase Sales, Guest Blogs

1 Comment

How the Irreplaceable Past Affects Sales and Marketing Performance!

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Ben Franklin said, “Time lost is never found..

Lead Generation Specialist
1 Comment

Why Sales Leads are an Asset With a Declining Value…for Some

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Salespeople often complain about receiving..

If You Follow the Lead Cow, You Will Step in the Mess That’s Left Behind

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

As we plan for the New Year, it’s time to..

Lead Generation Specialist
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A Salesperson's Wishes from Marketing

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

“So, what do you want from Marketing?” I..

Lead Generation Specialist

Posted by Jeff Molander on Nov 27, 2012 9:09:00 AM

Tags: B2B Marketing, B2B Sales, Guest Blogs, Social Media

2 Comments

3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..