Lead Generation Specialist

Posted by Kurt Andersen on Dec 12, 2013 9:12:00 AM

Tags: Marketing & Sales Alignment, Sales Process, Guest Blogs, Big Data

0 Comments

3 Tips to Turn Noise Into Value

Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers.

You may be wondering what these pieces of information are all about. You may be asking yourself why I’ve listed off facts about..

Lead Generation Specialist

Posted by Dan McDade on Dec 10, 2013 8:27:00 AM

Tags: Inside Sales, B2B Sales, PowerViews

1 Comment

PowerViews with Chad Burmeister: Sales is More Scientific Nowadays

Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology. Knowing the new science of sales is what will help a..

Lead Generation Specialist

Posted by Dan McDade on Dec 3, 2013 8:03:00 AM

Tags: Sales Process, B2B Sales, Sales Training, PowerViews, Social Media

3 Comments

PowerViews with Dave Stein: Hire the Right Salespeople

More than one in five salespeople don’t have the qualities to succeed in the field. Selling is hard enough for people with the DNA to succeed; it’s nearly impossible for people who lack those qualities, said my latest..

Lead Generation Specialist

Posted by Dan McDade on Nov 21, 2013 7:47:00 AM

Tags: B2B Marketing, Cost Per Lead, PowerMinute

4 Comments

PowerMinute: [Video] Why Measuring Success on Cost Per Lead is a Huge Mistake

Do you measure success on the basis of your cost per lead (CPL)?

If so, you might want to think again. Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for..

Lead Generation Specialist

Posted by James Obermayer on Nov 19, 2013 8:37:00 AM

Tags: B2B Marketing, B2B Sales, Guest Blogs

5 Comments

An Agency Presentation that Surprised Me

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

The agency came with all the right people: the..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..