As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed..
As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed..
The amount of data available to marketers today can be overwhelming. Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth..
By Christopher Hosford, editor-in-chief, HosfordGroup.
Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation,..
I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). I listened to excuses about a series of initiatives we were undertaking...
A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole..
Posted by James Obermayer on Feb 18, 2014 8:22:00 AM
Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales, Guest Blogs