Lead Generation Specialist

Posted by Dan McDade on Sep 9, 2015 12:00:00 PM

Tags: Marketing Strategy, Big Data


Make Better Data-driven Marketing Decisions

You can never have too much of a good thing … right?

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The..

Lead Generation Specialist

Posted by Christopher Hosford on Feb 4, 2014 8:39:00 AM

Tags: Inbound Marketing, Big Data


REVENUE: The Golden Opportunity with Big Data and Content Marketing

By Christopher Hosford, editor-in-chief, HosfordGroup.

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation,..

Lead Generation Specialist

Posted by Kurt Andersen on Dec 12, 2013 9:12:00 AM

Tags: Marketing & Sales Alignment, Sales Process, Guest Blogs, Big Data


3 Tips to Turn Noise Into Value

Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers.

You may be wondering what these pieces of information are all about. You may be asking yourself why I’ve listed off facts about..

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How Much Leads Cost


I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..