Lead Generation Specialist

Posted by Dan McDade on Feb 12, 2015 8:30:00 AM

Tags: Marketing ROI, PowerViews, Social Media


Why Social Media Doesn't Work [PowerViews LIVE Highlights]

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t..

Lead Generation Specialist

Posted by Christopher Hosford on Mar 6, 2014 8:21:00 AM

Tags: Marketing Strategy, Guest Blogs, Social Media

1 Comment

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

By Christopher Hosford, editor-in-chief, HosfordGroup LLC

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and..

Lead Generation Specialist

Posted by Dan McDade on Dec 3, 2013 8:03:00 AM

Tags: Sales Process, B2B Sales, Sales Training, PowerViews, Social Media


PowerViews with Dave Stein: Hire the Right Salespeople

More than one in five salespeople don’t have the qualities to succeed in the field. Selling is hard enough for people with the DNA to succeed; it’s nearly impossible for people who lack those qualities, said my latest..

Lead Generation Specialist

PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams..

Lead Generation Specialist
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Best of PowerViews: Are You Tenacious About Sales Follow Up?

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot..

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..