On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t..
On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t..
By Christopher Hosford, editor-in-chief, HosfordGroup LLC
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and..
Posted by Dan McDade on Dec 3, 2013 8:03:00 AM
Tags: Sales Process, B2B Sales, Sales Training, PowerViews, Social Media
More than one in five salespeople don’t have the qualities to succeed in the field. Selling is hard enough for people with the DNA to succeed; it’s nearly impossible for people who lack those qualities, said my latest..
Posted by Dan McDade on Nov 12, 2013 10:27:00 AM
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, B2B Sales, PowerViews, Social Media
Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams..
Posted by Dan McDade on Oct 31, 2013 7:59:00 AM
Tags: Lead Generation, Inside Sales, Demand Generation, Inbound Marketing, PowerViews, Social Media
I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot..
It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on Feb 12, 2015 8:30:00 AM
Tags: Marketing ROI, PowerViews, Social Media