Lead Generation Specialist

Posted by Dan McDade on Feb 12, 2015 8:30:00 AM

Tags: Marketing ROI, PowerViews, Social Media

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Why Social Media Doesn't Work [PowerViews LIVE Highlights]

 

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t..

Lead Generation Specialist

Posted by Christopher Hosford on Mar 6, 2014 8:21:00 AM

Tags: Marketing Strategy, Guest Blogs, Social Media

1 Comment

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

By Christopher Hosford, editor-in-chief, HosfordGroup LLC

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and..

Lead Generation Specialist

Posted by Dan McDade on Dec 3, 2013 8:03:00 AM

Tags: Sales Process, B2B Sales, Sales Training, PowerViews, Social Media

3 Comments

PowerViews with Dave Stein: Hire the Right Salespeople

More than one in five salespeople don’t have the qualities to succeed in the field. Selling is hard enough for people with the DNA to succeed; it’s nearly impossible for people who lack those qualities, said my..

Lead Generation Specialist
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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams..

Lead Generation Specialist
1 Comment

Best of PowerViews: Are You Tenacious About Sales Follow Up?

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

What is a Lead Generation Company?

You probably receive countless calls or emails from lead generation companies promising you a full pipeline of qualified..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..