Posted by Dan McDade
Do you measure success on the basis of your cost per lead (CPL)?
If so, you might want to think again. Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for different solutions. Second, not everyone who visits your website and fills out a form is a lead. Third, actively nurturing long-term leads can halve your cost per deal closed.
Find out how to really determine the cost of a lead in this PowerMinute session. Take 60 seconds to learn more.
PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.
By Dan McDade
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.