PowerMinute: [Video] Why Measuring Success on Cost Per Lead is a Huge Mistake

Posted by Dan McDade

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on Nov 21, 2013 7:47:00 AM

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Little Boy_Worried FaceDo you measure success on the basis of your cost per lead (CPL)?

If so, you might want to think again. Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for different solutions. Second, not everyone who visits your website and fills out a form is a lead. Third, actively nurturing long-term leads can halve your cost per deal closed.

Find out how to really determine the cost of a lead in this PowerMinute session. Take 60 seconds to learn more.

  

 

PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.

 

By Dan McDade


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Topics: B2B Marketing, Cost Per Lead, PowerMinute


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