Lead Generation Specialist

Posted by Dan McDade on Jan 9, 2014 8:14:00 AM

Tags: Lead Generation, B2B Marketing, B2B Sales

8 Comments

Lead Generation Lies That are Wreaking Havoc with Your Sales

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”

I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics):

Lead Generation Specialist

Posted by Dan McDade on Jan 7, 2014 9:35:00 AM

Tags: Lead Management, Sales Leads, Marketing ROI, PowerMinute

1 Comment

How to Double Your Marketing & Sales ROI

In the same way that forensic units use state-of-the-art techniques to solve criminal cold cases, companies can use “business forensic techniques” to get to the bottom of their very own sales cold cases.

Lead Generation Specialist

Posted by Dan McDade on Dec 30, 2013 9:20:00 AM

Tags: Prospect Development, Lead Management, Announcements

2 Comments

Up, Down, Over and Out

I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008:

I've been a puppet, a pauper, a pirate,  a poet, a pawn and a..

Lead Generation Specialist

Posted by James Obermayer on Dec 19, 2013 9:31:00 AM

Tags: Sales Process, B2B Sales, Guest Blogs

1 Comment

Taking away a salesperson’s excuses!

I think I have heard all the excuses for not following up on sales leads.

The business philosopher, Jim Rohn said, "If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse."

..

Lead Generation Specialist

Posted by Ruth P. Stevens on Dec 17, 2013 8:38:00 AM

Tags: B2B Marketing, Database Marketing, Outbound Marketing

1 Comment

B2B Prospecting Data Just Keeps Getting Better

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..