Lead Generation Specialist

Posted by Dan McDade on Feb 16, 2017 11:15:00 AM

Tags: PowerViews

2 Comments

Why Measuring Success on Cost Per Lead is a Huge Mistake

In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and..

Lead Generation Specialist

Posted by Dan McDade on Feb 14, 2017 7:42:00 AM

Tags: PowerViews

1 Comment

How to Leave Voicemails that Generate Results

Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course!

Multi-touch,..

Lead Generation Specialist

Posted by Dan McDade on Apr 14, 2015 8:30:00 AM

Tags: Marketing & Sales Alignment, PowerViews

1 Comment

What it Takes to be a Sales & Marketing Thought Leader [PowerViews LIVE Highlights]

On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader. It..

Lead Generation Specialist

Posted by Dan McDade on Mar 19, 2015 12:55:43 PM

Tags: Marketing Strategy, PowerViews

0 Comments

Where is Marketing Going ... and Growing ... in 2015? [PowerViews LIVE Highlights]

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience..

Lead Generation Specialist

Posted by Dan McDade on Feb 12, 2015 8:30:00 AM

Tags: Marketing ROI, PowerViews, Social Media

0 Comments

Why Social Media Doesn't Work [PowerViews LIVE Highlights]

 

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

What is a Lead Generation Company?

You probably receive countless calls or emails from lead generation companies promising you a full pipeline of qualified..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..