Are your sales reps rejecting your marketing leads?
Far too many companies evaluate marketing’s success by the number of leads they hand over to sales. Many of the same companies fail to hold sales accountable for..
Are your sales reps rejecting your marketing leads?
Far too many companies evaluate marketing’s success by the number of leads they hand over to sales. Many of the same companies fail to hold sales accountable for..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
In a recent article by Ryan Faughnder in the..
Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales, Inbound Marketing, Lead Management, PowerViews
We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in..
If you are using BANT (Budget, Authority, Need, and Timeframe) to define a sales-ready lead, it’s time to STOP! BANT is an outdated methodology responsible for more lost opportunities than your CEO and CFO care to..
Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media—you have to nurture the relationship. It doesn’t develop..
Posted by Dan McDade on Oct 23, 2013 10:49:00 AM
Tags: Lead Generation, Sales Training, PowerMinute