Lead Generation Specialist

Posted by Carrie Surprenant on Nov 30, 2015 12:02:00 PM

Tags: Announcements

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5 Reasons Why PointClear Could Be Your Dream Employer


Want to join the best sales and marketing enablement team around? Do you like Georgia, more specifically, the Atlanta area? Are you looking for ways to learn from the one of the best leadership teams while also..

Lead Generation Specialist

Posted by Dan McDade on Nov 17, 2015 12:00:53 PM

Tags: Announcements


Announcing our New Look!

After weeks of brainstorming, a million and a half emails, countless phone calls, and months of hard work, we are thrilled to announce the launch of our updated blog and website!

Lead Generation Specialist

Posted by James Obermayer on Apr 29, 2014 10:42:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, Announcements

1 Comment

Keeping Poor Performers Beyond Their Expiration Date?

It's a Problem for Sales and Marketing!

“Weed the garden,” I said to the company president. “You have people who haven’t made quota in over a year and you’ve kept them employed, listened to their excuses, and..

Lead Generation Specialist

Posted by Dan McDade on Dec 30, 2013 9:20:00 AM

Tags: Prospect Development, Lead Management, Announcements


Up, Down, Over and Out

I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008:

I've been a puppet, a pauper, a pirate,  a poet, a pawn..

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How Much Leads Cost


I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..