Lead Generation Specialist

Posted by Dan McDade on Oct 21, 2017 7:30:00 AM

Tags: Database Marketing, Account-Based Marketing


Lists and the Rest of the Story

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons:

Lead Generation Specialist

Posted by Dan McDade on Jun 29, 2017 2:50:40 PM

Tags: Database Marketing, Increase Sales, Marketing ROI, B2B Growth Strategy

1 Comment

5 (doable) ways to drive revenue growth now

Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place.

Lead Generation Specialist

Posted by Dan McDade on Sep 29, 2016 9:48:18 AM

Tags: Database Marketing


Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!

When evaluating the value of your database(s), is there a better, more effective alternative to either contacting all prospects in the databases or throwing them all out and starting over? Yes! You can save a lot of..

Lead Generation Specialist

Posted by Ruth P. Stevens on Dec 17, 2013 8:38:00 AM

Tags: B2B Marketing, Database Marketing, Outbound Marketing

1 Comment

B2B Prospecting Data Just Keeps Getting Better

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select..

Lead Generation Specialist

Posted by Guest Blogger on May 23, 2011 10:45:00 AM

Tags: B2B Marketing, Database Marketing

1 Comment

New Response Databases - Valuable Resource for B2B Marketers?

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy, a consulting practice that assists companies build their customer acquisition and..

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How Much Leads Cost


I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is..