Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place.
But, if you’re seeking real answers to this age-old question, we have something for you. PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now.
What we call our “silver bullets” aren’t a quick fix for what’s ailing your pipeline. They are logical, doable, effective steps you can put in place—and they work.
Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact.
Here they are—the 5 silver bullets you need to drive revenue growth:
- Market focus and intelligence. Know your audience. Who are you targeting, what solutions are they using, what are their needs? A targeted vs. a scattershot prospect database based on a mutual (sales and marketing) understanding of the market is step number 1.
- Defined offer and message delivery through the appropriate media. Are sales and marketing aligned on what they’re telling the market, and the best ways to reach out, or are efforts mismatched? Testing’s a must.
- Marketing measurement. It is possible to measure marketing’s contribution to sales. Getting real-time visibility into results and ROI is vital—and there are ways you can do it now, without more investment in technology.
- Identification and leveraging of the sales force’s strengths. Don’t ask field sales folks who specialize in closing deals to prospect. That’s marketing’s job. Give them the leads that let them apply their expertise to seal the deal.
- Accountability in sales activity, from pipeline through forecast. An accurate forecast is critical to effective sales and marketing. Marketing’s accountable for delivering sales qualified leads (or should be) and Sales must be accountable for following up on those leads. It goes both ways, and there are processes to make sure it happens. Ask me about the Judicial Branch—it’s key to making this happen (and happens to be one of my favorite subjects).
Get the details by downloading the Five Silver Bullets for Revenue Growth today.
Or give me a call at (678-533-2722).
