Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams..
Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams..
I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot..
Are your sales reps rejecting your marketing leads?
Far too many companies evaluate marketing’s success by the number of leads they hand over to sales. Many of the same companies fail to hold sales accountable for..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
Some have heard me say in interviews and on SLMA..
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, Marketing Strategy, Lead Qualification, Inbound Marketing
Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
Posted by Dan McDade on Nov 12, 2013 10:27:00 AM
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, B2B Sales, PowerViews, Social Media