Lead Generation Specialist

Posted by James Obermayer on Nov 6, 2014 10:00:00 AM

Tags: Lead Generation, Marketing Strategy, Lead Qualification

1 Comment

Your Marketing Team Isn't As Good As They Think - Just Ask Sales

“If we're going to win the pennant, we've got to start thinking we're not as good as we think we are.” —Casey Stengel*

Yes, it was one of Casey Stengel’s best thoughts. How often do we think we are good enough, or..

Lead Generation Specialist

Posted by Dan McDade on Nov 3, 2014 12:09:16 PM

Tags: Lead Generation, Sales Leads

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Five Signs You're Missing Sales Opportunities

Available Free for a limited time!

I am excited to announce that SellingBrew just published my Playbook Diagnostic, “Five Signs You’re Missing Sales Opportunities” and has generously made it available free to readers of..

Lead Generation Specialist

Posted by James Obermayer on Jul 29, 2014 8:30:00 AM

Tags: Lead Generation, Lead Qualification, Sales Leads

0 Comments

He said, “One of us is wrong, and it surely isn’t me!”

The sales manager, Mark, was adamant that his salespeople were following up the good leads and only ignoring the unqualified, ‘never-gonna-buy’ leads. “They know instinctively,” he said, “who the buyers are, and..

Lead Generation Specialist

Posted by Dan McDade on Feb 11, 2014 8:19:00 AM

Tags: Lead Generation, B2B Marketing, PowerViews

1 Comment

PowerViews with Ruth Stevens: The Science (not the art) of Marketing

The amount of data available to marketers today can be overwhelming. Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth..

Lead Generation Specialist

Posted by Dan McDade on Jan 9, 2014 8:14:00 AM

Tags: Lead Generation, B2B Marketing, B2B Sales

8 Comments

Lead Generation Lies That are Wreaking Havoc with Your Sales

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”

I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics):

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..