Lead Generation Specialist
3 Comments

Successful Lead Generation - One Size Does Not Fit All

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine..

Lead Generation Specialist

Posted by Dan McDade on Jul 11, 2013 1:07:00 PM

Tags: Lead Generation, Sales Process, B2B Sales, Prospect Development

2 Comments

BANT is Bunk, BS and Irrelevant - per Ardath Albee

I really liked Ardath Albee’s blog on July 9, 2013—Why BANT is Bunk for Today’s B2B Buyer and not just because I agree with most of what she says. The blog is painfully honest, insightful and substantiated by facts...

Lead Generation Specialist

Posted by Carrie Surprenant on Jun 6, 2013 11:36:00 AM

Tags: Lead Generation, B2B Marketing, Inbound Marketing

1 Comment

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist
1 Comment

Good Reads for B2B Marketing - Respect Your Competition

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist

Posted by James Obermayer on Apr 17, 2013 7:55:00 AM

Tags: Lead Generation, Sales Process, Lead Management, Sales Leads

0 Comments

Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Nor does it take a genius to see that your CRM..

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..