So far over the course of this series we’ve covered how marketing to non-lead outcomes, such as pipeline and nurture dispositions*, can substantially increase return on marketing programs. Yes, we have a problem in that..
In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. Part of the problem is the misuse of valuable data that results from marketing contact...
“If only I had a qualified lead!”
“I get too many leads!”
“I don’t get enough leads!”
“Salespeople never close out the leads!”
“No one likes the CRM system, so no one uses it!”
From my perspective, having interviewed..
You’re a sales person. On Tuesday morning, 45 sales "leads" come your way through a variety of sources. Terrific!
In due time, you figure out that three of them are real opportunities and want to take the next step in..
Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Fantastic!
Now that you, Ms. Marketer, have created all..
Posted by Dan McDade on Mar 5, 2015 10:28:00 AM
Tags: Lead Generation