Lead Generation Specialist

Posted by Guest Blogger on Jul 11, 2013 7:03:00 AM

Tags: B2B Marketing, Marketing Strategy, Inbound Marketing, Social Media

1 Comment

Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist

Posted by Dan McDade on Jul 10, 2013 11:31:00 AM

Tags: Inbound Marketing, PowerViews, Social Media

0 Comments

Power Opinions - Experts Select Top Three Social Media Tools

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was:

What are the top three social media tools..

Lead Generation Specialist

Posted by Dan McDade on Apr 30, 2013 10:47:00 AM

Tags: B2B Marketing, Inbound Marketing, PowerViews, Social Media

0 Comments

PowerViews with Jamie Turner: Mobile Marketing Leads the Way

I'm pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. He is a regular guest on..

Lead Generation Specialist

Posted by Jeff Molander on Nov 27, 2012 9:09:00 AM

Tags: B2B Marketing, B2B Sales, Guest Blogs, Social Media

2 Comments

3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a..

Lead Generation Specialist

Posted by Jeff Molander on Oct 30, 2012 7:18:00 AM

Tags: B2B Marketing, Marketing Strategy, Social Media

0 Comments

Successful Content Marketing Plans Do 1 Thing Really Well

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..