Lead Generation Specialist

Posted by Dan McDade on Oct 29, 2013 8:15:00 AM

Tags: B2B Sales, Sales Leads, PowerViews, Social Media

0 Comments

PowerViews with Kyle Porter: How Can You Sell If You’re Always On?

I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So...how do they help people generate a higher response from clients and customers than many..

Lead Generation Specialist

Posted by Dan McDade on Oct 24, 2013 7:43:00 AM

Tags: Sales Training, PowerViews, Social Media

4 Comments

PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. In a business-to-business world, the main..

Lead Generation Specialist

Posted by Dan McDade on Aug 28, 2013 10:53:00 AM

Tags: B2B Marketing, Marketing Strategy, PowerViews, Social Media

2 Comments

PowerViews with Nick Stein: The Role of Games in the Sales Office

Mobile and social technologies have radically changed the way people buy. Buyers are increasingly savvy and willing to shop around, and salespeople have to recognize how the landscape has changed and how the..

Lead Generation Specialist

Posted by Carrie Surprenant on Aug 15, 2013 9:31:00 AM

Tags: Sales Process, B2B Sales, Social Media, Sales Sphere

0 Comments

Good Reads for B2B Sales - Buyer's Need Early-Stage Sales Involvement

Lead Generation Specialist

Posted by Dan McDade on Aug 14, 2013 1:31:00 PM

Tags: Lead Generation, PowerViews, Social Media

0 Comments

PowerViews with Koka Sexton: How to Leverage Social Media

Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times? Then go..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..