PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology..

PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal,..

PowerViews with Andrew Gaffney: Tipping Points & Differentiators

My PowerViews guest today is Andrew Gaffney. Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. He has served as an Editor and Publisher of This Week In..

PowerViews with Christopher Hosford: CRM/Marketing Automation/Social Convergence

Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of..

Lead Generation Specialist

Posted by Jeff Molander on May 8, 2012 10:30:00 AM

Tags: Lead Generation, B2B Marketing, Guest Blogs, Social Media


Why Engagement Will Not Generate Leads (and what to do about it)

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to..

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How Much Leads Cost


I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..