The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a..
The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a..
Tags: B2B Marketing, Marketing Strategy, B2B Sales, Inbound Marketing, PowerViews, Social Media, Outbound Marketing
I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews. Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine..
In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization.
In this..
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Management, Increase Sales, Cost Per Lead, Sales Leads, Marketing ROI
As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues..
My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary..
Posted by Dan McDade on May 3, 2012 8:11:00 AM
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, Marketing Strategy, B2B Sales, Lead Management, Increase Sales, Cost Per Lead, Sales Leads, Marketing ROI