When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without..
When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without..
When qualifying and nurturing sales leads, the lead farmer (prospect development professional) has a challenging job. The starting point in lead management is usually an inquiry consisting of a name, title, a company,..
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Nurturing, Lead Qualification
Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale?
The answer is clear, and may surprise you. But first, let's take a look at some lead..
Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Best sales lead management practices continually show that reps need..
At first glance, the idea of outsourcing strategic account management may seem absurd.
After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential..
Posted by Karla Blalock on Feb 2, 2012 6:47:00 AM
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Management