PowerViews with David Brock: Thoughtfulness, Sharp Focus & Sharp Execution

Joining me today is Dave Brock of Partners in Excellence. Dave's firm works with clients in many verticals including technology industries, industrial products, financial and professional services, consumer products,..

PowerViews with Tony Jaros: The New Demand Waterfall, Alignment & SLAs

I'm pleased to have as my guest today Tony Jaros, SVP of Research at SiriusDecisions. Tony is a sales and marketing thought leader with nearly 20 years of experience. He has led the research function at SiriusDecisions..

PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

My guest today is Brian Carroll. Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group,..

PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. She also writes the MarketingProfs "Daily Fix" blog. Her focus is on the conceptualization, development, and..

Lead Generation Specialist

Posted by Dan McDade on Jul 10, 2012 7:30:00 AM

Tags: Lead Generation, Marketing Strategy

1 Comment

Bulls, Bears, Bernanke and BtoB Lead Generation

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to..

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..