Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
Tags: B2B Marketing, Sales Process, Marketing Strategy, B2B Sales, Lead Nurturing, Inbound Marketing, Guest Blogs
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
As we plan for the New Year, it’s time to stop..
Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing.
As a foundation, I published three blogs in 2012 in which I outlined three critical elements that..
This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs.
The phrase, "A watched pot never boils" contains a warning against giving in to impatience; it'll do you no..
In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization.
In this..
Posted by Carrie Surprenant on Apr 2, 2013 12:40:00 PM
Tags: B2B Marketing, Inside Sales, Marketing & Sales Alignment, Lead Nurturing, Inbound Marketing, Lead Management