Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale?
The answer is clear, and may surprise you. But first, let's take a look at some lead..
Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale?
The answer is clear, and may surprise you. But first, let's take a look at some lead..
Rachel Spasser is Vice President of Marketing at Ariba; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing..
I recently published The Truth About Leads. Find out why.
Results multiply when lead nurturing strategies multiply. Successfully engaging prospects depends on a mix of tactics to maintain positive awareness of your offering until it’s time to buy. The resources and..
Note: This article was written in 2010, and while it may be outdated in some aspects, we think the underlying concepts hold true.
OK … your webinar came off without a hitch, and you’re experiencing a sense of relief...
Posted by Dan McDade on Jan 17, 2012 8:23:00 AM
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Nurturing, Lead Qualification