Lead Generation Specialist
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Successful Lead Generation - One Size Does Not Fit All

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine..

Lead Generation Specialist

Posted by Martine Hunter on May 9, 2013 8:35:00 AM

Tags: B2B Marketing, Lead Nurturing, Inbound Marketing, Lead Management

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Good Reads for B2B Marketing - Protect Your Online Reputation

 

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist

Posted by Dan McDade on May 7, 2013 7:02:00 AM

Tags: B2B Marketing, Marketing Strategy, Lead Nurturing, PowerViews

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PowerViews with Tony Zambito: Buyer Predictability

My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better..

Good Reads for B2B Marketing - Staple Yourself to a Lead

 

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Good Reads for B2B Marketing - More CMO/CIO Alliance

 

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..