Lead Generation Specialist

Posted by Guest Blogger on Aug 30, 2016 2:30:00 PM

Tags: B2B Telemarketing, Lead Generation, B2B Marketing, Inside Sales

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B2B Lead Gen: Can you do it cheaper and better inside?

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade..

Lead Generation Specialist
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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

James Obermayer, Executive Director and CEO of the  Sales Lead Management Association  and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

During a breakfast meeting with Steve last..

Lead Generation Specialist
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'Gold Calling' Is Alive and Well

More musings on the premature death knell for outbound sales

S. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead.

One article..

Lead Generation Specialist
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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

It’s way ‘old-school’ to try and kick-start..

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

My PowerViews guest today is James Obermayer. Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..