A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole..
A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole..
Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”
I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics):
The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select..
Do you measure success on the basis of your cost per lead (CPL)?
If so, you might want to think again. Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
The agency came with all the right people: the..
Posted by Dan McDade on Jan 14, 2014 9:24:00 AM
Tags: B2B Marketing, Inbound Marketing, PowerMinute