Lead Generation Specialist

Posted by Dan McDade on May 28, 2014 10:41:49 AM

Tags: B2B Marketing, B2B Sales, B2B Growth Strategy

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ITSMA Professional Services and Solutions 2013 Brand Tracking Study

According to ITSMA’s research, while there are professional services and solution providers with unaided awareness in the market (IBM – 52% of respondents, Accenture – 25%, HP – 22%) there were literally scores of other..

Lead Generation Specialist

Posted by Christopher Hosford on May 27, 2014 9:00:00 AM

Tags: B2B Marketing, Inbound Marketing

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Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)

Today's guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He is former East Coast Bureau Chief of Crain's "BtoB" magazine, and..
Lead Generation Specialist

Posted by James Obermayer on May 20, 2014 8:29:54 AM

Tags: B2B Marketing, Marketing Strategy, Guest Blogs

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True Marketing Operations: It’s time.

My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who..

Lead Generation Specialist

Posted by James Obermayer on Apr 29, 2014 10:42:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, Announcements

1 Comment

Keeping Poor Performers Beyond Their Expiration Date?

It's a Problem for Sales and Marketing!

“Weed the garden,” I said to the company president. “You have people who haven’t made quota in over a year and you’ve kept them employed, listened to their excuses, and accepted..

Lead Generation Specialist

Posted by Ginger Conlon on Apr 23, 2014 8:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

1 Comment

Sales and Marketing, Stop Blaming, Start Partnering

Sales and marketing do get along—in organizations that foster collaboration.

By Ginger Conlon, editor-in-chief, Direct Marketing News

Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..