Lead Generation Specialist

Posted by Dan McDade on Apr 2, 2014 8:32:00 AM

Tags: B2B Marketing, PowerViews

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PowerViews with Dan Waldschmidt: How Ordinary People Can Achieve Outrageous Success

Everything you think you know about success is wrong, says my latest guest on PowerViews, Dan Waldschmidt, author of the new book Edgy Conversations: How Ordinary People Can Achieve Outrageous Success. Dan’s firm,..

Lead Generation Specialist

Posted by Dan McDade on Mar 27, 2014 9:23:00 AM

Tags: B2B Marketing

0 Comments

The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast.

The format of FIR B2B is brilliant. Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant..

Lead Generation Specialist

Posted by Dan McDade on Mar 13, 2014 7:48:00 AM

Tags: B2B Marketing, Inside Sales, B2B Sales, PowerViews, Outbound Marketing

1 Comment

Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. Their comments will surprise and enlighten you.

The interviews are..

Lead Generation Specialist

Posted by James Obermayer on Feb 18, 2014 8:22:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales, Guest Blogs

5 Comments

True Story: Without a marketing plan, he planned to fail!

As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed..

Lead Generation Specialist

Posted by Dan McDade on Feb 11, 2014 8:19:00 AM

Tags: Lead Generation, B2B Marketing, PowerViews

1 Comment

PowerViews with Ruth Stevens: The Science (not the art) of Marketing

The amount of data available to marketers today can be overwhelming. Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..