Posted by Dan McDade
A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole sales pipeline sick.
The 3 major symptoms of inbounditis are: 1) deal sizes slowly decreasing as inbound leads increase, 2) high-performing reps avoiding inbound lead follow-up, and 3) the percent of sales accepted leads decrease while lead quotas increase.
If this sounds like your sales pipeline, it’s time to take action. How can you cure inbounditis? Find out in this week’s PowerMinute.
PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.
By Dan McDade
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.