Lead Generation Specialist
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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams..

Lead Generation Specialist

Posted by James Obermayer on Oct 15, 2013 7:27:00 AM

Tags: B2B Marketing, B2B Sales, Guest Blogs

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Internet Radio - Its Time Arrived Several Years Ago!

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

In a recent article by Ryan Faughnder in the..

PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in..

Lead Generation Specialist

Posted by James Obermayer on Sep 10, 2013 9:13:00 AM

Tags: Lead Generation, B2B Marketing, Guest Blogs

2 Comments

Should Marketing Be Compensated On Revenue?

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Some have heard me say in interviews and on SLMA..

Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..