Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams..
Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams..
Posted by James Obermayer on Oct 15, 2013 7:27:00 AM
Tags: B2B Marketing, B2B Sales, Guest Blogs
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
In a recent article by Ryan Faughnder in the..
Posted by Dan McDade on Oct 9, 2013 10:11:00 AM
Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales, Inbound Marketing, Lead Management, PowerViews
We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in..
Posted by James Obermayer on Sep 10, 2013 9:13:00 AM
Tags: Lead Generation, B2B Marketing, Guest Blogs
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
Some have heard me say in interviews and on SLMA..
Posted by Guest Blogger on Sep 5, 2013 12:11:00 PM
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, Marketing Strategy, Lead Qualification, Inbound Marketing
Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..
It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on Nov 12, 2013 10:27:00 AM
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, B2B Sales, PowerViews, Social Media